Urban Sites today announced a strategic partnership with Proximity, the innovative parking payment platform that’s revolutionizing how communities experience parking infrastructure. This groundbreaking collaboration transforms parking from a daily frustration into a powerful driver of local economic growth across Urban Sites’ commercial property portfolio.
The partnership reflects both companies’ shared belief that great infrastructure should serve communities rather than frustrate them, creating seamless experiences that benefit businesses, visitors, and entire neighborhoods.
Where Parking Creates Possibility
Proximity’s streamlined technology replaces complicated parking experiences with simple QR code that require no app downloads, clear signage with intuitive processes, and the ability for visitors to extend parking time remotely while exploring local businesses. This modern infrastructure allows customers to arrive at Urban Sites tenant businesses ready to engage rather than frustrated by parking headaches.
But the transformation goes deeper than convenience. The partnership positions every parking transaction as an opportunity for local business discovery, connecting customers with nearby shops, restaurants, and services when they’re most receptive to exploring what’s around them.
Driving Economic Growth Through Smart Infrastructure
Urban Sites tenants now gain access to connect with customers who are already in their neighborhood, parking nearby, and deciding where to go next. This creates a multiplier effect where improved parking infrastructure directly drives increased customer engagement, supporting the economic vitality of entire districts. Instead of parking being viewed as a necessary evil, it becomes a gateway to local commerce and community discovery.
Building the Future at SparkHaus
The partnership holds special significance for SparkHaus, Convington’s innovation hub built by Urban Sites, where Proximity will be relocating in September. This partnership is a perfect example of both companies practicing what they preach by improving the very community they call home.
“What we love about this partnership is that Urban Sites understands that great infrastructure should serve communities and drive economic growth,” said Grant Murray, Founder & CEO of Proximity. “They built SparkHaus to transform Covington into an entrepreneurial community, and now we get to help them extend that same community-first thinking to parking across their properties by turning every parking spot into an opportunity for local business discovery.”
Transforming Urban Development
This collaboration represents a new approach to urban infrastructure where parking becomes a catalyst for community connection and economic growth rather than a barrier to engagement. By eliminating parking friction while creating pathways for business-customer connection, the partnership supports Urban Sites’ broader mission of creating spaces where businesses and communities flourish.
The approach transforms underutilized parking transactions into opportunities for local commerce, creating value for businesses, customers, and the broader community ecosystem. The result is infrastructure that pays dividends beyond simple functionality, it actively contributes to economic development and community vitality.
Implementation Across the Portfolio
The transition to Proximity’s platform will occur over the coming weeks across Urban Sites properties, with clear instructions and signage guiding visitors through the new system. The Proximity team will be available to assist with any questions during implementation.
Urban Sites tenants and visitors can expect a consistent, frustration-free parking experience that supports the broader community ecosystem Urban Sites has worked to build, where every parking spot becomes an opportunity for local business discovery and economic growth.
About Urban Sites
Urban Sites curates experiences for urban seekers, helping people find places to live, set up businesses, or create spaces to call their own. The company develops, builds, leases and manages residential and commercial properties filled with history and personality, specializing in apartments, office and retail spaces, construction, affordable housing, and property management.
About Proximity
Proximity is the innovative parking payment platform that’s revolutionizing how businesses connect with customers by targeting them in real time through location-based transactions and events. The company’s technology combines seamless parking solutions with targeted advertising capabilities, helping businesses reach customers at the optimal moment for engagement. For more information, visit proximityparking.com.
Grant Murray
Founder & CEO, Proximity
Phone: (859) 409-6299
Email: grant@proximityparking.com
Web: proximityparking.com
